CANDY lovers have been calling out a major chocolate bar company after it discontinued a famous treat, and fans say its alternative just can’t compare.
The Mars company has been offering delicious sweets ever since the Mars family first started selling candy in Tacoma, Washington back in the 1910s.
Marathon bars had chocolate and caramel twists inside each bar
Now the brand is responsible for some of the most popular treats worldwide, from Twix, Snickers and even the iconic M&Ms.
However, a few decades ago, Marathon bars were all the rage, and some shoppers are hoping they can make a comeback to grocery stores despite their sudden disappearance in the 1980s.
Mars bars were different from the other chocolate bars on the market for a few reasons.
For one, they were longer in length (a full eight inches), and they also consisted of a complementary pairing of chocolate and caramel.
While they became widely popular after their launch in 1973, the chocolate bars were gone by 1981.
Still, many remember the colorful packaging and iconic branding.
At the time, Marathon bars were seen in several commercials where “Marathon John” boasted the product’s tagline: “Lasts a good long time.”
It’s unclear why the Marathon bars were axed from Mars’ lineup, but product discontinuations often come down to low sales.
At the time, some criticized the bar for being altogether too chewy, as the caramel chocolate twist could cause shoppers’ eating experience to be quite a marathon indeed.
In 1970, the company unveiled its own chewy chocolate-y caramel delight in the Curly Wurly bar.
Just like Mars’ candy counterpart, the Curly Wurly is eight inches of pure braided milk chocolate and caramel, but many describe its caramel as more chewable.
Currently, Americans can purchase the Curly Wurly online at Amazon.
Some World Market locations also sell the chocolate confection, but some shoppers don’t think it can quite live up to the Mars bar of yesteryear.
“I have been trying to find these my entire adult life,” one shopper wrote on Reddit. “I remember vividly enjoying one in my youth probably late ‘70s early ‘80s.”
Another said: “These were my favorite. I recall there was a ruler on the back of the wrapping.
Some who remember the Marathon bars were a little more critical, though.
Post time: Jul-31-2023
